Skip to content

Web Development

Brickfolio

A property marketplace with the agent CRM behind it.

Client
Brickfolio (placeholder client)
Industry
Real Estate
Year
2024
Services
Web Development, Custom Software, SEO & Growth

Overview

A property agency's listings site could not keep up with its own inventory. We rebuilt the public marketplace and the internal listing workflow together.

Technology

  • Next.js
  • TypeScript
  • Laravel
  • MySQL
  • Cloudflare
  • Schema.org

01 — Challenge

Challenge

Listings were entered twice — once into the internal system and once into the website — so the public site was routinely out of date. Search was slow, property pages were not indexed well, and agents spent hours each week on duplicate data entry.

02 — Strategy

Strategy

One listing record, one entry point. We built the agent workflow first so data quality improved at the source, then generated the public site from it. Because organic search drives most enquiries in this market, structured data and page performance were treated as build requirements rather than a post-launch task.

03 — Solution

Solution

An agent workspace for listings, media, viewings and enquiries, feeding a public marketplace with faceted search, map browsing and statically generated property pages that revalidate when a listing changes. Every property page ships structured data and location-aware internal linking.

What we built

The parts that carry the workload.

  • 01

    Agent workspace

    Listing creation, media management, viewing scheduling and enquiry handling in one place.

  • 02

    Faceted property search

    Price, location, size and amenity filters that stay fast across the full inventory.

  • 03

    Map browsing

    Clustered map search with drawn-area filtering and synchronised list results.

  • 04

    SEO-ready property pages

    Structured data, unique metadata and internal linking generated from the listing record.

  • 05

    Enquiry routing

    Enquiries assigned by area and availability with response-time tracking per agent.

Screens

A look at the interface.

  • Property search and map
  • Listing detail page
  • Agent workspace

Results

What changed after launch.

Duplicate data entry
0
Organic listing impressions
+2.4×Six months post-launch
Search response
< 400msP95, full inventory
Enquiries per listing
+47%

Figures shown are illustrative placeholders for this sample case study.

Next case study

Meraki Textiles

Buyer orders and export documents on one system.

Let’s build

Have a project like this?

Tell us where you are now and what needs to be true in six months. We will map an approach and give you a realistic estimate.

Prefer email? info@saftasoft.site