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E-commerce

Verdant Organics

Subscription commerce rebuilt around checkout completion.

Client
Verdant Organics (placeholder client)
Industry
Retail & FMCG
Year
2025
Services
E-commerce Development, UI/UX Design, Cloud & DevOps

Overview

An organic grocery brand was losing subscribers at checkout and reconciling stock by hand every morning. We rebuilt the storefront and connected it to the warehouse.

Technology

  • Shopify
  • Next.js
  • TypeScript
  • Stripe
  • Cloudflare
  • REST APIs

01 — Challenge

Challenge

The store carried 900 SKUs with weekly subscription boxes. Product pages were slow on mobile, the subscription flow took six steps, and stock levels were updated manually — which meant regular oversells on high-demand produce and a difficult conversation with a customer every week.

02 — Strategy

Strategy

We instrumented the existing funnel before proposing anything, which showed most losses concentrated in two places: the mobile product page and the subscription configuration step. Rather than a full redesign, we targeted those two surfaces first and treated the inventory sync as a parallel operations workstream.

03 — Solution

Solution

A headless storefront for the catalogue and product pages with Shopify retained for checkout and orders, a rebuilt three-step subscription builder with live pricing, and a two-way inventory sync between the warehouse system and the store running every few minutes with reconciliation alerts.

What we built

The parts that carry the workload.

  • 01

    Three-step subscription builder

    Box size, contents and delivery cadence in one flow with live pricing and no forced account creation.

  • 02

    Fast catalogue pages

    Statically generated category and product pages with on-demand revalidation when merchandising changes.

  • 03

    Live inventory sync

    Warehouse stock reflected in the storefront within minutes, with alerts when the two systems disagree.

  • 04

    Delivery scheduling

    Slot selection by postcode, with cut-off rules and holiday handling built to the operations calendar.

  • 05

    Subscriber account area

    Skip, swap, pause and reschedule handled by the customer instead of a support ticket.

Screens

A look at the interface.

  • Subscription builder
  • Catalogue and product page
  • Subscriber account area

Results

What changed after launch.

Checkout completion
+34%Mobile, 90 days post-launch
Product page LCP
1.1sField data, mobile
Oversell incidents
−78%
Steps to subscribe
6 → 3

Figures shown are illustrative placeholders for this sample case study.

“They measured first and only then told us what to change. Two focused fixes moved more revenue than the full redesign we had budgeted for.”
Head of E-commerceVerdant Organics (placeholder attribution)

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